The future of Guerilla Marketing – Marcel Saucet
For the launch of Dr. Marcel Saucet's book: The future of
Guerilla Marketing, our teams teamed up with David Bonfadini "Le Magicien", a
specialist in magic, Guerilla Marketing and social networks.
For this launch, we made a street & buzz video by offering a fun magic trick that
allows you to transform a $1 bill into a $10 bill.
Through this video relay on social networks, our teams present a new way to
create buzz through innovation and fun.