DRESR at the real Paris FASHION WEEK
The American start-up DRESR is a brand offering high-end shoes orthopedic and design. DRESR is betting on street marketing above the line with a digital follow-up of the operation. Hangers were hung at the entrance of the Paris Fashion Week in September 2014. Thanks to a QR Code printed on the flyers hanging on the hangers that invited passers-by to discover the continuation of the online operation, the digital team from DRESR could:
- Collect data from passers-by and then analyze their conversion rate.
- Know how many people saw the operation.
Americans are also becoming more interested in data tracking for start-ups, and the DRESR case was the subject of an article for the famous Harvard University.